Free tool
TikTok Engagement Rate Calculator
Measure your content performance by views and followers — per video.
Calculator
By Followers
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By Views
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Per-video breakdown
| Video | Views | Interactions | ER (followers) | ER (views) |
|---|
How to use this calculator
Enter your total TikTok follower count, then pick how many recent videos you want to analyse (1–12). For each video, fill in the view count plus likes, comments, shares, and saves — you'll find these under each video's analytics in the TikTok app. Hit Calculate engagement rates to see both your follower-based and view-based averages, a per-video breakdown, and a benchmark rating. Use the Copy results button to save or share your numbers.
Two ways to measure TikTok engagement
Unlike Instagram, where most calculators divide by followers alone, TikTok's For You Page means many of your videos reach far beyond your follower base. That's why this tool gives you two rates:
The follower-based rate measures how much of your existing audience interacts with your content. It's comparable across platforms and is the metric most brand-deal negotiations use.
The view-based rate shows how engaging your content is to everyone who sees it, including people who aren't following you. A high view-based rate signals strong content that performs well on the For You Page — even if your follower count is still small. Comparing both rates side by side tells you whether your growth is being driven by your community or by viral discovery.
What is a good engagement rate on TikTok?
TikTok engagement rates are generally higher than on Instagram or YouTube because the algorithm prioritises watch time and interaction. Benchmarks vary by follower count — smaller creators typically see higher rates because their audiences are tighter-knit.
Follower-based engagement rate by tier
| Follower tier | Average ER | Good | Excellent |
|---|---|---|---|
| Nano (1 K – 10 K) | 8.8 % | 9 – 12 % | Above 12 % |
| Micro (10 K – 50 K) | 6.2 % | 6 – 9 % | Above 9 % |
| Mid-tier (50 K – 500 K) | 4.4 % | 4 – 7 % | Above 7 % |
| Macro (500 K – 1 M) | 2.9 % | 3 – 5 % | Above 5 % |
| Mega (1 M +) | 1.8 % | 2 – 4 % | Above 4 % |
View-based engagement rate by tier
| Follower tier | Average ER | Good | Excellent |
|---|---|---|---|
| Nano (1 K – 10 K) | 9.4 % | 10 – 14 % | Above 14 % |
| Micro (10 K – 50 K) | 7.3 % | 7 – 11 % | Above 11 % |
| Mid-tier (50 K – 500 K) | 5.2 % | 5 – 8 % | Above 8 % |
| Macro (500 K – 1 M) | 4.5 % | 5 – 7 % | Above 7 % |
| Mega (1 M +) | 3.8 % | 4 – 6 % | Above 6 % |
If your rate sits below the average for your tier, look at your hook (the first 1–2 seconds), posting time, and whether you're replying to comments quickly. If it's above the "Excellent" threshold, you're in a strong position for brand partnerships and creator programs.
Want more engagement on every video?
Join GetSeen Club — a free community where creators boost each other's content through real, organic interactions.
Join GetSeen Club — it's freeFrequently asked questions
- What is a good TikTok engagement rate?
- It depends on your follower count. Nano-creators (under 10 K followers) typically average 8–9 % by followers and 9–10 % by views. For accounts over 1 M followers, 2–4 % by followers is strong. Check the benchmark tables above for your tier.
- Should I use the follower-based or view-based rate?
- Use both. The follower-based rate is best for brand deals and cross-platform comparisons. The view-based rate tells you how compelling your content is to everyone who sees it — including non-followers reached via the For You Page.
- Why is my TikTok engagement rate higher than Instagram?
- TikTok's algorithm surfaces content to non-followers far more aggressively than Instagram, so videos often receive more proportional interaction. TikTok's average engagement rate is roughly 5–6 % compared to Instagram's 1–3 %.
- Where do I find views, likes, and shares for a TikTok video?
- Open the TikTok app, tap the video, then tap the three-dot menu → Analytics. You'll see views, likes, comments, shares, and saves. You need a Creator or Business account to access analytics.
- How many videos should I analyse?
- At least 3–5 recent videos gives a reliable average. Including up to 12 smooths out outliers from viral or underperforming posts. Avoid mixing very old and very recent videos — stick to your latest content.